How TheHomeMag Rates Companies

TheHomeMag is a direct mail and digital advertising platform that advocates small, local and family owned business, so our magazine content, blog posts, videos and top ten lists promote local family owned businesses as well as franchises, and companies with home offices in the KC metro area vs other parts of Kansas or Missouri (or the region).

Our system is not perfect, but we try to provide more information and more detail than many of the other national aggregator “top company” lists and top 10 aggregators that currently dominate the local Google search engine results.

This content is not intended to be a substitute for a homeowner’s own due diligence and we recommend that all users complete their own research and make their own reference checks before hiring any company listed on this website or otherwise.

Again, our main goal to promote small and family-owned businesses that are the backbone or our local economy, and inspire people to buy and support local businesses.

In general we look at some combination of:

  • Social Proof
  • Trust and authority
  • Content marketing
  • Podcasting
  • Blogging
  • Videos
  • SEO and Google visibility
  • Length of time in business
  • Offline brand visibility
  • Customer reviews on multiple 3rd party review sites
  • Website Design & Usability
  • Use of storytelling
  • Community involvement
  • First-hand company knowledge if any
  • Recommendations from the community

Want exclusive deals sent to your inbox?

Get the digital edition of our magazine and exclusive deals every month!